Law firms are often portrayed and presented in the same light with little personality or distinction; so, when The Law Firm of Kevin Ferry tasked us to better reflect their essence as an organization we jumped at the challenge.
New name, new look, new positioning message – this encompassed the brief. Stand out from the crowd, be different, a bit surprising, and project a story worth telling. So, we endeavored to capture this essence by drawing out the personality of the firm and the key attorneys so we could tell their real stories.
Empathy and understanding of clients are at the heart of the message, conveying the support of people who cared. Integrity and performance.