We had a dual design and branding development role – for the main facility, New Horizons Village, and for the holding group, New Horizons. We wanted them to feel from the same family but have space between their togetherness (with apologies to Khalil Gibran for borrowing his quote!).
Whenever taking on a new task it is important to get a true feel for the brand, company or organization in order to accurately project its essence. The design feel we came up with was deliberately reflecting the genuine positivity that came across so overtly from the staff and residents. So the look and feel of both sets of design work has this positive energy across the print and web designs.