We had worked for Harco, a large aerospace manufacturer, for a number of years, and when they merged with Semco Instruments we were briefed to come up with a new name, new identity and a new strategic positioning to launch a support marketing program and promote the new company. Identifying through our research program that each company had strong brand equity, we recommended keeping both names and merging them into one. 

The results have been a strong visual identity across a multimedia platform, assisting in a seamless integration of both companies, and positive messaging of engagement and empowerment for both customers and internally. When the company President says, ‘you have become an invaluable part of our organization and the HarcoSemco brand’, you know you must have done something right.

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“As the President of HarcoSemco I have worked with Richard and the team from Morgan Marketing for almost two years now and am really pleased with what we have been able to accomplish. Morgan Marketing have helped us move things forward faster than we ever could imagine and exceed our expectations on almost every project we undertake. From a new branding process, through a complete web site redesign, trade show and literature support and new ad campaigns, Richard and Morgan Marketing have become an invaluable part of our organization and the HarcoSemco brand. The best thing about Morgan Marketing is that they are highly collaborative partners that push us to think about new and innovative ways to appeal to our customers and I really like that. I would highly recommend Richard and the team at Morgan Marketing to anyone who needs marketing support.”

Patrick Murphy, President