We were brought in to develop new and coordinated branding across their print portfolio, to draw the different elements, nursing homes and programs, together. iCare has a unique positioning, with multiple programs covering very different needs, but all under the umbrella of Care. 

Whether nursing homes for the elderly, care centers for those with memory difficulties, veterans needing help with rehabilitation or addicts trying to recover, care is the central theme. So, our work is endeavoring to portray this caring mentality with empathy and understanding.