Our task here was to create a new identity for a recently merged orthopedics group; to stand out in a very busy and competitive healthcare space. So, we had to create everything from scratch – new identity, new website, and all support materials.
We needed to market the group itself, as well as launching new projects such as their Urgent Care Centers.
The work stands out very strongly and individually in this market, with the campaign working strategically across various media platforms to broaden the reach to our end user patient audiences, as well as creating relationship marketing programs for referral sources.
It has been a highly successful campaign, evolving over several years. Glad to hear we ‘knocked it out of the park’.